E-commerce is constantly developing. The number of online shoppers is increasing. At the same time, social networks have more and more users, thanks to a more and more connected world and the development of web-based activities. The founders of social networks have understood this. Social Selling” is still in its infancy, but it’s proving to be a promising one. Here is an additional way to create income. Perhaps you already have several accounts on social networks? Are you already making sales on social networks? If not, and you have launched your online business, then you need to get serious about taking advantage of the great opportunities for your business.
What is Social Selling?
Social Selling is the use of social networks to sell. Selling can be direct (buying online) or indirect (prospecting and converting users into potential customers).
Making direct purchases is a fairly new process on social networks.
What are the advantages?
With the millions of users of the different social networks, you have access to millions of potential customers in one place.
Sellers or merchants save the price of renting a store and the staff needed to run it. This makes it possible to sell products at a very good price.
Are you interested in selling on social networks? Find out how to do it and tips to get started.
How to sell on Facebook?
Like nearly 2.5 billion users, you use Facebook to share and chat with your friends, as well as follow your favorite brands and personalities.
The founder of Facebook, Mark Zuckerberg, decided to value the companies that create content. With this in mind, a marketplace has been created on this network. Although its use is not yet the most common, it offers you new sales opportunities.
You will be able to distribute your catalog and publish your offers via Facebook.
Facebook Marketplace Help Page
How do I do it?
Use Facebook Ads
This is a tool to promote your products. You can thus broadcast advertisements by highlighting for example your specific promotional offers.
The advantage of this tool is that it allows a precise targeting of potential customers through different filters such as the living area, age, profession, interests…
You will be able to better understand your audience thanks to all the information provided by the users. You will be able to analyze and develop your sales towards an audience that you did not target at the beginning.
Tag your products
You have the possibility to tag your products, which will be useful to spread them via other social networks. Once your Facebook store is created, tagging your products will give you a stronger visibility through the different networks. This is a very useful practice for a launch communication campaign for example.
The sales on Facebook through the marketplace are not yet very important, it is a good opportunity to take control and impose itself on a platform that has not yet delivered its full potential. The “Facebook store” has undoubtedly beautiful hours to come.
How to sell on Instagram?
The social network Instagram is less frequented than Facebook. It still has about 1 billion people on it. This makes Instagram an excellent market.
Since Instagram is a social network gathering mostly users who are between 15 and 35 years old, you have a large panel of young potential customers.
If your target audience is young, Instagram will therefore be a must in your communication strategy and therefore a good way to generate additional sales.
How to do it?
Tag the products
The first step is going to be to tag your products for sale on the photos you are going to publish on your professional account. Instagram integrates the function of referring to a web page (yours in this case). You can thus give information about the product (name, price…) and encourage users to click on the photo to go browse your site.
The manipulation is relatively simple as long as you have tagged your products via the Facebook store. On Instagram, you use the same photography and tags.
Put the link of your site in your biography
A very quick and easy way is to put the link of your site in your biography. Users browsing your account can be redirected to it with a simple click. You will have more chance to attract traffic on your profile if it is a minimum of work and attractive. Take care of your photos, your posts and publish regularly.
Insert links in stories
Stories are an excellent way to arouse curiosity and desire in a few seconds.
If you already have a large number of followers (at least 10,000), you can insert links to your site and your products. Use “Learn more”, “See more”, or “Swipe up”. With one click, Instagram users will be automatically redirected to the link you have inserted and thus land directly on the product sheet you want to sell. This practice is useful when launching new products on your site or promotional campaigns.
Advertise in the story
If you don’t have many followers yet and you can’t put links in your stories, you still have the option to pay to appear in the stories.
To do this, you need to create a campaign on Facebook Ads upfront and select Instagram stories as the location. You can segment users according to your target. Your ad will be interspersed in the stories of Instagram users. This is a great way to get exposure to new potential customers, especially when you are starting your business.
Use Instagram as a way to develop your communication and attract new potential customers. The goal is to get your name out there and expand your audience as much as possible. As a bonus, you’ll be able to generate additional sales.
How to sell on Pinterest?
Pinterest is less frequented than its competitors but is a network that offers many opportunities in developing and expanding your business.
Pinterest is a “visual” social network. It is, moreover, very easy to use.
How to use it?
Create pins
You must create “pins”: an image with a description and a link.
You can then “pin” directly your products to sell, make a description, indicate their availability and put the link that sends the user directly to your sales page.
The advantage is that the information on the availability of products will be updated automatically.
For the potential customer, he can buy very simply, in one click. Focus on the visual, the photograph used must make the potential customer want to click on it.
The functionality: “Shop The Look
This feature was thought for items that are sold in sets (clothing for example). By clicking on the item they are interested in, Pinterest users can buy it but also be offered a more complete offer (suggested related items). This is a great way to generate additional sales that the customer wouldn’t have thought of when visiting your site in the traditional way.
