Getting into content sharing, whether it’s powering a blog or an Instagram account is in the first place, pretty exciting. Writing and sharing information about a topic that one is passionate about will allow you to learn more about that topic. Plus, it will allow unknown readers to learn new things and even, solve some of their problems through you! However, a question can quickly arise. How do you come up with ideas for topics for your Instagram account or blog?

Indeed, you have to feed an Instagram account, or a blog, on a constant and regular basis to be sure to get the maximum exposure. Today, you certainly have in mind, a few dozen topics to address in relation to your main theme. Then you wonder about the future of your project. Will you be able to find other ideas? And above all, how will you manage to do it?

That’s what we’ll see in this article. We’ll give you 10 tips to work from and start looking for hundreds, if not thousands of topics to write about on your blog or Instagram account!

1 Find topic ideas with Keyword Everywhere

Keyword Everywhere is a Chrome extension that provides free access to keyword information that you enter in the Google search bar. You have access to related keywords, which are actually keywords that start from your main keyword.

You can also have access to searches for other keywords related to your topic through the “people also search for…” space.

All of this will give you a good foundation for coming up with topic ideas for your blog, but also for your Instagram account.

2 Google Keyword Planner (Keyword planning tool)

If you have a Google Adwords account, which allows you to create ads on the different Google advertising channels, you have access to a tool called the Keyword Planner. Thanks to this tool, you can, from a keyword you choose, find other interesting keywords on which to position yourself in advertising. But of course you can also use it to find ideas for topics for your Instagram account or blog.

For each of the keyword suggestions, you have access to a number that you are particularly interested in: the number of monthly searches.

But since this tool is mainly used for creating ad campaigns, you also have access to the level of competition (low, medium or high) and the average bids on that particular keyword. This can be useful if you want to do paid advertising based on these keywords.

3 Topic ideas for your blog with Keywordtool

keywordtool.io offers many keyword suggestions, without search volumes unfortunately. However, you can then use other complementary tools such as Google Trends to see if there is already a search volume or not.

This tool also offers to find hashtags for your Instagram account, some of which may give you ideas for posts.

4 Ubersuggest

In the same style as the previous tool, we invite you to use Ubersuggest, created by entrepreneur, marketer and blogger Neil Patel.

It’s a free tool that will provide you with a list of keywords starting from a particular keyword. You will get the number of monthly searches as well as the competition score. You will also have access to the links of the first Google results for each keyword which will allow you to see the competing articles.

5 Find ideas for your Instagram account with Google Suggest

Here is a simple and effective solution. Google suggestion is indeed a tool accessible by everyone and that you may already use on a daily basis. These are suggestions that Google shares with you when you start typing a search in the search bar.

For example, if you type the keyword “dog”, a list of keywords starting with “dog” appears. You then have access to keywords very frequently searched on Google by Internet users (e.g.: “hunting dog”, “wolf dog”, etc.).

6 Youtube

When you browse Youtube, looking for videos to watch, you use a search engine. Just like Google, this one keeps track of frequently performed searches and suggests a follow-up to the keyword you are typing. You should not hesitate to use Youtube, just like Google Suggest.

You can also watch content related to the topic you are dealing with and find youtubers specialized in your topic. You can then browse all their videos and get inspired by their content.

7 Unlimited topic ideas with answerthepublic.com

Answerthepublic is a platform launched in 2014 that helps many content creators. It indeed allows you to get a wide variety of article topic ideas on the subject of your choice, starting from :

adverbs and interrogative pronouns: “why”, “what”, “how”…
prepositions: “with”, “without”, “for”…
comparisons: “or”, “against”, “vs”…
related topics
For example, if you want to run a blog about dogs, you can type “dog” in the answerthepublic.com search bar. You will then get hundreds of ideas for topics such as :

“why dog eat grass”
“dog or cat what to choose
“dog for the visually impaired”
etc.
This tool also provides a very large list of word ideas that you can assign to your topic, in alphabetical order (e.g. “English dog”, “Bichon dog”, etc.).

Answerthepublic gives you many ideas. You will then have to sort out and search for the most interesting topics for you and for your audience.

8 Buzzsumo

Buzzsumo is the ideal tool if you want to surf on the current trends and take advantage of fashion effects to get qualified traffic faster. It is indeed a tool that lists trends by collecting information on shares and interactions on social network publications.

You’ll find topics that you absolutely have to talk about right now in your theme and topics that may bring you, thanks to virality, a lot of visibility in one go.

9 Find inspiration in your competitors

Attention, here we are not talking about copying blog articles or Instagram posts of your competitors. We’re simply inviting you to browse your competitors’ activity to get some ideas.

To do this, you can go to a competitor’s blog and start by looking at the organization of their blog and its different categories. From there, you can then browse from article to article in search of inspiration. All of this will give you ideas directly inspired by the competing content, but also additional ideas that wouldn’t have come to you without this action.

To find topic ideas for your Instagram account, simply browse the competition’s feeds or simply search by hashtag. You’ll find popular posts on the topics you’re interested in and come up with new ideas.

You can also consider looking at content on English-language Instagram accounts and blogs for inspiration. You may find information that is unheard of in the French-speaking world.