Instagram influencers have become undeniable assets for brands and entrepreneurs who need to build awareness, improve their brand image, drive traffic to their site or promote themselves on social media. Influencers on Instagram are the most sought after. You know how to find an Instagram influencer that fits your criteria perfectly. But how much to pay an influencer?

There is no concrete answer to this question because there is no set rate. Moreover, the price of an Instagram influencer will depend on many criteria beyond the simple number of followers.

Still, we’re going to shed some light on this issue and give you some pointers on how to determine the price you should pay your Instagram influencer. What are the criteria that will determine the price of an Instagram influencer? How much to pay an Instagram influencer?

1 The number of followers

This is the main criterion that will determine the compensation of the Instagram influencer. The number of followers is important and gives the potential of influence that the influencer has.

It should also be taken into account that an influencer who has less than 10,000 followers cannot add a “swipe up” link to his story which limits the reach of the traffic.

Thus, the more Instagram influencers have followers on their channel, the more people you can reach. So it’s only logical that the more subscribers your influencer has, the more you’ll pay for it.

However, you have to take a limit into account: influencers who buy fake followers. This is called “fake accounts” and it is a practice that is becoming more and more widespread. Indeed, influencers have understood that they will have more chance to get contracts and therefore earn money by having more subscribers.

In order not to be fooled, you have to take into account other criteria and especially the engagement rate.

2 Engagement

Unlike the number of subscribers, it is much more complicated to buy engagement. It is therefore a good reference to evaluate the quality of the influencer and therefore determine its price. In addition, Instagram’s algorithm highlights posts with a lot of engagement.

The higher the engagement rate of an influencer, the higher his price will be.

3 The theme or the product sold

If your niche is in a highly competitive industry, you’re going to pay your Instagram influencer a higher price because they’ll receive a greater number of solicitations. This is the case with beauty or lifestyle.

This also varies depending on the price of the product. The more expensive the product to sell, the more the influencer who will promote it will increase his rate.

4 The type of campaign and the work you will ask for

You can ask your influencers for different types of content: a story, an ephemeral post or a permanent post.

You can also ask for several over a given time, for example one post per week.

Some influencers may also create the content, others will simply repost the content you created.

All of these points represent a variable workload that will undoubtedly vary the Instagram influencer’s rate.

5 The geographical area of the influencer

The price of an influencer is going to vary a lot depending on his geographical area. Indeed, this will play on the visibility of your campaign.

If you want to do an international campaign, be aware that the rates vary depending on the standard of living or the competition. An American or French Instagram influencer will cost you more than a Mexican or Slovak influencer.

6 Establish a partnership directly or through an agency

How will you make contact and make your proposal to the influencer?
Be aware that if you go through an agency, you will pay an additional fee that agents will take. If you want a highly recognized and in-demand influencer, they will likely have their own agent that you will deal with.

How much will you pay your Instagram influencer?
As you have understood, it is impossible to give a concrete price as there are so many criteria that will make it vary.

However, there are platforms that offer tools to help you estimate the cost of a given Instagram influencer.

Instagram Money Calculator
This is a free online tool. It allows you to get an estimate of the cost per post for a specific Instagram influencer. You can also get an estimate of earnings per post. All you have to do is enter the Instagram influencer’s name into the tool.

To complete your search, you’ll get other rates like the major interests of his or her audience. By creating an account, you will have access to a lot of other data that will help you make sure you make the right choice of Instagram influencer.

Instagram Pricing Calculator
This is also a totally free online calculator. It is available on the Kolsquare website. In addition to giving you an estimate of how much the Instagram influencer of your choice will charge, you’ll have data to check the cost against the current market.

You just need to type the name of the influencer in the search bar and the generator will give you the estimate for a batch of 3 stories or an Instagram post.

InfluencerDB
This is a comprehensive paid tool that allows you to search for Instagram influencers (and others), get the stats and analytics of each account to verify that this influencer matches your criteria. This tool will also suggest you the cost per post depending on the engagement of the community and the power of the Instagram account.

You can therefore build your community of Instagram influencers and contact them directly from the platform in order to propose partnerships and negotiate their rates.

The advantage is that you have an all-in-one tool to conduct your web marketing campaigns with Instagram influencers.

Hypeauditor
You need to create an account in order to have access to the analysis data available on the Instagram influencer. For a full use of the tool, you will need to take a subscription.

Just like InfluencerDB, it allows a complete analysis of the Instagram accounts of influencers, you can also compare the accounts in them in order to make the right choice but also have negotiation arguments for establishing partnerships.

Hypeauditor allows you to evaluate the performance of past sponsored posts of the influencer in question. You will see the possible profitability of your campaign by analyzing the real influence that this Instagrameur has already had.

How to pay your Instagram influencer less?
The Instagram influencer you want to collaborate with is too expensive for you? You can always try to negotiate his compensation. This will always be easier when it’s an influencer who doesn’t have a contract yet or very little.

You can for example propose a long term partnership. An influencer will be more inclined to lower his rates if he thinks that you will contact him regularly for partnerships and thus bring him money regularly.

Don’t hesitate to play on the competition. Tell your influencer that another one is ready to sign a partnership with you for a lower rate, this might make him lower his prices in order not to let this partnership with you go.