You want to start dropshipping or you already have some experience. Now you are wondering if it is possible to sell perfumes with dropshipping. Is it possible to find perfume suppliers who would be willing to work with you? The answer is yes! As with many other industries, nothing is impossible. All you have to do is look. You can even find suppliers on Aliexpress! But in this case, we advise you to pay particular attention to the quality of the products.

Indeed, all the perfumes that you will find on Aliexpress will not necessarily be in conformity with the standards in force in France, or in the other countries that you wish to target (for example, the CE standard). Then, make sure you know the brand and the name of the perfume. Indeed, some products are pale counterfeits and it is obviously illegal to resell them. In short, before anything else, and even more so for cosmetic products, make sure that your products are legal before selling them.

We advise you to find other suppliers to sell perfumes with dropshipping. And yes, it is possible to find other suppliers who can send your orders one by one to your different customers. This is not always highlighted on the wholesalers’ websites. You just have to send an email or contact them by phone to know if they are willing to work in dropshipping.

A high perceived value

It’s all about marketing. In fact, often the most expensive element in the development of a perfume is not the perfume itself, but the bottle and all the marketing that is created around the perfume. Yes, you’ve understood, when you buy a bottle of perfume at 60 or 80€, you are actually paying for the image and the universe of the brand.

The product that allows you to smell good all day is actually not very expensive to produce. It is estimated on average that the cost of manufacturing the “juice” as we say in the jargon, is only 5 to 10% of the price displayed in the store.

So, when you buy a bottle of perfume at 100€, you will have spent 10€ (or even 5€!) for the product you are interested in, about 10€ more for the elaboration and the manufacturing of the packaging and the bottle. The rest, that is to say between 60 and 80% of the product, is spent on marketing and advertising costs and on profits for the brands and distributors.

When you realize all this, you obviously understand the huge opportunity that is offered to you. Indeed, if you master all the marketing aspects, which is what you are supposed to perform in your job as an e-merchant, you should normally be able to generate a comfortable income and profits thanks to the sale of perfumes with dropshipping.

Knowing this, you also understand that your growth potential is immense since you will be able to quickly reinvest your high margin in advertising to make yourself more known to your target audience.

Sales all year round

There are many reasons to buy a fragrance. It can be for oneself, or as a gift for someone close to you. Therefore, it is logical that sales take place regularly, throughout the year. Indeed, perfume is an ideal birthday gift. It is a precious gift, which brings a lot of value to the person who receives it. Receiving a perfume as a gift is always a pleasure.

In addition, you will experience sales peaks and especially around the holidays, as perfumes work particularly well at Christmas. And also, it’s a perfect gift to please your other half. So you’ll have a second spike in sales during Valentine’s Day.

Of course, you will have to make sure that customers come to buy your perfume on your online store. You need to be effective in your communication and at the right times of the year in order to achieve interesting figures for your business and to experience a rapid growth.

Infinite possibilities

Moreover, perfume is one of the products that can be extended to infinity. Indeed, there is an infinite number of scents and you can only renew yourself regularly. This will allow you to offer new products on a recurring basis to encourage your customers to buy from you again.

The biggest brands do it. You should do it too. Generally, luxury brands that sell fragrances offer new fragrances every year or two to expand their range and renew their proposition.

This helps sell even more throughout the year, as your customers will be curious to try your new fragrances.

Little competition in dropshipping

There are many strategies you can use that you learn when you choose to start dropshipping. The big luxury perfumery and beauty brands do not use advertising in the same way as other sectors.

The majority of brands in this sector use traditional acquisition channels such as television, cinema, billboards and magazines, etc. Of course, they are still present on social networks and communicate through digital. However, with the right training, you will be able to compete with these big brands by using sales and marketing techniques that are less used by the big brands.

For example, have you ever seen or heard of a well-known perfume brand sending samples to dozens of micro-influencers (even hundreds!). We’ve never seen that. Yet, this strategy is very simple and will make a lot of noise if it is well used.

Simply arrange with your supplier to purchase numerous perfume samples. This usually doesn’t cost much compared to whole bottles.

Influencers

Next, you contact as many interesting micro-influencers as possible that include between 10,000 and 25,000 followers, for example. Be careful to select influencers in the fields of fashion, beauty, modeling, etc. You simply offer to send them a sample and if they like it, you invite them to share their experience with their followers.

Sometimes, you won’t even need to pay the influencer, who will be happy to have received the sample for free. You can also negotiate with them to give them a certain percentage of the sales they generate.

Be creative, with a little imagination, you will manage to get your share of the cake!

A diversification strategy

You enter through the big door by launching your perfume brand right away. The next step can be to diversify your business and offer other beauty and care products to your customers. This allows you to generate additional income and to build customer loyalty. Indeed, a bottle of perfume can last a few months, during this time the customer who bought from you has no other reason to return to your store.

However, if you offer them additional offers, maybe they would be happy to order from your store again, but you don’t give them the opportunity.

That’s why it’s essential to always look ahead and have a long-term strategy. Do you want to keep a specific activity or do you want to diversify your activities and propositions in order to play on volume and generate more turnover? Take inspiration from the big brands…

An inexpensive launch

Dropshipping is an ideal way to start an e-commerce business without a big investment. It was then normal to end this article by addressing this reason. Indeed, the cost of elaborating a perfume is not excessive (around 1000€), but when you start in the perfumery sector, it can be interesting to simply resell products that already exist.

Thus, you just have to choose the products that you will put forward on your website and to promote them. This one can be paid or free, according to your development strategy. Then, you will only have to advance the supply of the first perfumes that you will sell and very quickly, you will be able to use your working capital. You will pay your supplier with the money you receive from your customers. You don’t need to spend all your capital buying stock and taking the risk that it will be left on your hands.