Having a community is nowadays essential for many businesses. However, it is necessary to be able to propose relevant content and publications that attract and bring value to your subscribers. Indeed, it is necessary to have ideas of posts for social networks that are interesting and varied enough to maintain the link with your prospects.
The attention that one can receive from subscribers, and which is particularly sought after by marketers for several years, is essential, but limited. This is why it is necessary to be the most relevant in the choice of its posts for social networks.
We have chosen to help you find ideas of publications to maintain your community. Here is a list that will certainly be useful to you.
The pure value
The first post idea that you should absolutely share on social networks is pure value. What is pure value? Well, simply sharing content that actually brings something positive to your audience. People who are subscribed to your social media accounts should be encouraged to stay. That’s why it’s essential to share interesting information or things that will really help them.
For example, if you own an online store where you sell sports accessories, it is essential to help your audience. Generally, people who follow fitness content are into fitness. They want to lose weight or gain muscle. It is then necessary for you to share with your audience information, exercises or tips that will sincerely help them and allow them to reach their goal.
You can’t simply offer your products (physical or digital) in each of your posts. You need to share immediate value with your audience. This will encourage them to stay and interact with your content.
Redirect to your content
It is also possible to redirect your audience to value elsewhere.
For example, if you have an Instagram account, you can invite your followers to go see your video on Youtube that explains or shows different elements than what is on your Instagram account.
Similarly, if you own a blog, then social media is the quickest and easiest way to get readers directly to your blog posts. This will serve your business, whether you then want to sell products directly on a store linked to your blog or have an email capture system in place.
Hot topics that relate to your market
It’s also worth sharing hot content, i.e. topical content. Of course, this content should be related to your topic. This way, you will manage to engage your community and make them react and comment on your publications quite easily.
It is therefore interesting to stay up to date with what is happening in your market in order to have regular publications of this type to share.
Open questions on a topic / poll
As you know, on social networks, it is very important to have a high engagement rate. It is essential to have a good rate of interaction to be more prominent on the social network.
And there are many tactics to do this. Here’s one: ask your audience questions. If you make posts just to share experiences, your products or any other content, some of your followers will participate and comment on what you share. However, a large part will simply indicate that they like your content by liking it and the rest will not even bother to put a “like” on it.
In order to have an interesting interaction rate, it is necessary to involve your community fully. It is not necessary to do it for each of your publications. But on some of them, it is possible to ask one or more questions in order to engage your community to the maximum. Make sure to include your community fully in your shares.
For example, you can ask your audience which product they prefer between two products you offer on your store. You can also create polls about other topics or about their purpose. Or about what they would like you to share more often, etc.
Contests
It is interesting to organize contests in order to engage your current subscribers and to gain new ones. For example, you can ask your audience to share a post with several of their friends in order to participate in a draw that may allow them to win a gift.
In order to get as many people as possible to participate, the gift in question must be interesting and really tempt your subscribers.
If done right, contests are a great way to increase your subscriber base. However, over time, you may notice a disengagement of your subscribers. Indeed, if people subscribed only to participate in the contest, without really being interested in your content, they could unsubscribe or simply never interact with your content. This would lower your engagement rate.
Competitions are interesting, but they must be organized in the right conditions and following certain rules. Don’t hesitate to learn more about the subject to succeed in your contests.
Promotion of a product or service
The promotion of your products or services should not be used in a too repetitive way. Indeed, even if you are a store, subscribers come on social networks to be inspired, to be occupied and not to be subjected to advertising without stop. They would risk unsubscribing from your account.
That’s why you have to be methodical and strategic in the way you share content. You need to make sure that you alternate the types of content and offer more truly qualitative and interesting content for your subscribers, rather than just product shares.
From time to time, on certain occasions, you may want to put more emphasis on this type of content since subscribers may be in demand for bargains. During black Friday for example, it is interesting to promote your products more.
Behind the scenes of your business
It is also possible to show your audience the behind the scenes. This is very much appreciated by your subscribers and gives an even stronger feeling of proximity. If your subscribers are your customers, they may be curious to know how your business works. This allows you to put faces or names to a brand and reassure potential customers. If you’re an influencer, it helps show how you organize yourself to work and deliver your content.
If we take the example of Youtuber and influencer Tibo Inshape, we can see that he doesn’t hesitate to show what’s going on inside his company. Several videos show him in the place where his stock of products is located. We also see him signing posters that he puts in each package, etc. This gives a real sense of proximity. Subscribers who order a product know under which circumstances their favorite influencer signed the little card they received in their package.
We invite you to take a cue from these types of influencers or companies that really show how all the behind-the-scenes stuff goes on.
Ideas for social media posts: lives
Finally, here is one of the ideas for social media posts that can be applied depending on your context and activity: it can be very interesting to use the power of lives. This allows you to connect directly with your audience and converse with them in real time.
You will be able to get direct feedback on your publications or products. This allows you to get even closer to your audience and to offer a different and original format.
There are a multitude of possibilities for content ideas and post ideas for social networks. The important thing is to use all these possibilities in the most appropriate way for you, according to your activity. We invite you to pick from these different ideas, but also to be inventive and find others, perhaps even more adapted to your business.
