Optimizing a product page requires a meticulous and rigorous work around a keyword. And yet, with all the rules well respected, the result may not be achieved. There is no magic formula. To optimize your product files, you have to do it the right way. Several steps are essential, from referencing to the creation of quality content.
Identify the keyword
Calling on a search engine optimization agency is an efficient and quick solution to optimize your product pages. In addition, there are also other alternatives to improve your Web visibility.
You have surely been advised. Having a good SEO in the e-commerce industry requires working on keywords. This is obvious. A smartphone user will inevitably type the brand of the phone on Google to find information about the smartphone. He may want to buy the smartphone. But he may also be looking for advice on how to use it, a suitable case or simply to have his phone repaired.
So, creating content around the main keyword is not enough. You also need to know the other expectations of the user. Remember that the more relevant answers you provide, the better your chances to be well referenced on Google.
Build a relevant content around the keyword
From the keyword, you will have to provide the most precise and complete answer possible in the product sheet. How do you go about it, you might ask?
By simply putting yourself in the customer’s shoes and stating the benefits that the product will bring him. This way, it will be easy for you to have relevant content for the product sheet. Of course, the best thing to do would be to call upon a natural referencing agency in order to pass this step quickly. But you can still do it yourself by answering the possible questions of the customer:
How much does this smartphone cost?
Is it resistant?
Does it have good reception even in the countryside?
To better guess the customer’s expectations, you can use the brainstorming method. Having the opinions of people around you helps a lot to solve the problem. Go to forums and social networks. There you will find almost all questions related to each given product. The most direct way is of course to discuss with the customer about his real needs.
Creating quality content
Since we have established a guideline to follow, we can now tackle the basics and content. A good optimization of product sheets relies on the creation of quality content on several formats: text, images, videos …
The text
This is the basis of a well optimized product sheet. Any SEO agency will tell you that. It is necessary to have a good text. Especially since it is the format that Google understands best. Make sure that the text is as complete as possible, with detailed descriptions, the advantages of a feature, etc. In the description part, for example, it is best to provide relevant information that makes people want to read. It is better to avoid superfluous descriptions that do not provide useful information to visitors.
The images
For a product sheet, add as many images as possible. Since the customer can’t see the product with his own eyes, images will help him to see it more clearly. Pictures on a white background and pictures of the product in situation are excellent optimizations of the product sheet.
Videos
This is probably the most effective format for optimizing a product page. It’s not necessarily advertising. But it is another simpler way to present the product.
