Your Facebook Ads account is probably essential for all your advertising. You need it for your advertising campaigns and the development of your business depends on it. It would be problematic for you to lose access to it. Be aware that Facebook can block your account. The platform and its moderators are particularly vigilant in respecting the rules imposed and do not hesitate to disapprove the ads they do not like but also to block accounts directly. Learn how to avoid this so that you can continue to advertise via Facebook Ads with peace of mind.
Why can Facebook block your Facebook Ads account?
Facebook’s team is particularly vigilant and efficiently monitors advertising accounts. Indeed, it is the brand’s reputation that is at stake.
You don’t respect the rules imposed by Facebook Ads
This is one of the first reasons why your account could be blocked: not respecting the rules set by Facebook.
Here you will find a short article that Facebook provides to help you understand their rules. If you are not aware of these rules, you can easily break some of them
Facebook will monitor that you are not running false ads or ads that could harm anyone. So when you run an ad campaign, Facebook is bound to check that you are following the rules and standards.
Facebook detects suspicious activity on your account
For Facebook, there are several parameters that can make your account suspicious.
This is the case if you use a bank card that is not in your name or if your bank account is domiciled in an unusual foreign country. In addition, you are considered suspicious if you do not pay your bills on time.
Facebook also considers it suspicious if your account has been created for too short a time or if it has been inactive for a very long time.
Facebook also monitors the IP addresses you use. If your IP address is located in another country or is banned, your account is suspicious.
You have too many disapproved ads
If you have too many disapproved or disabled ads on your account, this is grounds for deactivating your Facebook Ads account.
This can be a single ad that has been disapproved too many times in a short period of time.
Tips to avoid a block on your Facebook Ads account
Set up your account correctly
It is recommended to use the Business Manager tool that Facebook has developed for the use of Facebook Ads in a professional setting.
This tool is created and optimized to manage your Facebook pages and your advertising accounts.
Using Business Manager shows Facebook that you are there for business purposes and will be less suspicious than using a personal account.
Make sure your payment method is still valid. If your bills are not paid, Facebook will block your account. So you must always have a viable payment method on your account. You can even add several.
Another way to prove your professionalism and authenticity is to enable phone verification. Simply add your number in your contact information.
Have a “normal” behavior in the investment of your advertising campaigns
In order not to appear suspicious, do not start with very expensive advertising campaigns. This may look suspicious to Facebook for a beginner.
Respect the rules imposed by Facebook
This may seem obvious, but for someone new to Facebook Ads campaigns, not all the rules may be familiar.
Start by reading the ad rules here. It’s long but important to know.
Do not use forbidden contents: sex, drugs, alcohol, tobacco, weapons…
Don’t deal with ethical and personal issues: religion, origins, sexual orientation, personal finances, health… This can be considered as propaganda or on the contrary as stigmatization.
Be careful, this does not mean that you cannot address a particular community, you must be careful with the words and images used.
Don’t do false or misleading advertising: forget about the “click here to get rich!” type of advertising. Facebook will block your ad because it will be considered misleading.
Don’t put too much text on your images: Facebook wants the best user experience possible and considers images to be preferable to text. Also, be careful about the quality of your text, it must be appropriate.
Don’t put affiliate links in your ads: they are not officially forbidden, but Facebook does not like affiliate links. The platform will give you less visibility.
Your landing page (or landing step) must match your ads
Again, this may be obvious, but your landing page must match the ad you plan to run.
For starters, your landing page must be functional.
Secondly, your landing page should be clear and clearly state the product or offer being promoted in your ad.
To be even more professional and show it to Facebook, you can insert a link to your T&C, your privacy policy and also insert your logo.
Be aware that the moderators examine all this and will validate your advertising campaigns much more quickly if you are at the top of your game.
Your ad should be passive
The advertisement should be as passive as possible, meaning that it should not look too much like an advertisement.
Your advertisement should highlight your site, your company or your brand without being aggressive or pushing to action.
Therefore, you should avoid flash promotions, or Call-To-Action that may block your ad.
Also, aggressive marketing will not be accepted by moderators.
Properly review a disapproved ad
Before resubmitting an ad that has been disapproved, you should take the time to review it thoroughly. Indeed, if Facebook denies you the same ad several times in a row, it is a reason to block your account.
How to unblock your Facebook Ads account?
Unfortunately, your Facebook Ads account is still blocked.
However, all is not lost and it is possible to have it unblocked.
Here’s how you can do it.
These techniques don’t work every time and I don’t guarantee that you will get your account back for sure. But you might as well try, you have nothing to lose.
