Are you facing tough competition in the dropshipping world? Every day, new dropshipping stores are born and try by all means to stand out from the crowd in order to make profits. So you too need to gain visibility and increase your conversion rate on Shopify. This is the main strategy in e-commerce, yet it is not easy to implement. So here are some tips to apply today to increase your conversion rate on your Shopify store.
What is a conversion rate?
In e-commerce, you have two main solutions to increase your turnover: increase your traffic and/or increase your conversion rate.
If today we focus on increasing the conversion rate, it’s because it’s the quickest to implement, the one that costs you the least money but also the most effective to increase your profits.
The increase of the conversion rate consists in transforming a maximum of your visitors into customers. In other words, you need to make sure that they go from a simple visit to a purchase before they leave your site.
How do you increase your conversion rate on Shopify?
Optimize your content to increase your conversion rate
We can’t say it enough, content is the most important! Bad content will never make your sales take off. Too many dropshipping site owners neglect this part and mistakenly think that good content is only important for blogs.
However, in e-commerce, it’s the words you write that will sell.
Focus on copywriting
Copywriting is a well-known marketing technique and it is extremely effective. It is a sales technique that aims at creating an emotional link with the visitor of your store in order to push him to buy. Thus, this technique involves writing the content of your product description.
You are looking to create a particular emotion in the visitor when he is interested in one of your products for sale. The best feelings in terms of sales leverage are hope, excitement, fear or urgency. Depending on the product, emphasize the joy or excitement of the product, or how urgent it is for the person to get it.
Also use certain keywords that are real triggers in themselves. Some are powerful, such as: “free”, “limited”, “exceptional”, “new”…
Write the essential
The point is not to write a lot if you don’t have much to say. You must write the essential, no more, no less.
Long descriptions do not necessarily interest your visitors. They need to know the essential about the product.
Therefore, prefer the quality of your description to the length. You must be clear and concise. Put yourself in the consumer’s shoes and write only what that person needs to know about the product.
So write short and simple sentences, accessible to all and easy to read so as not to lose half of your visitors when reading the product description.
Optimize the design of your site to increase your conversion rate
On the web, the visual aspect is as important as the content writing. A design not adapted to your theme or of bad taste will quickly scare away your visitors.
First, choose a visual theme consistent with your niche. You sell natural products? Go for a clean theme with natural colors.
Secondly, do not overload your pages with all kinds of visuals! Buttons, banner ads, front page products, promotions… the visitor might get visually lost on your site and close the page before making a purchase. You must highlight the main products of your e-commerce, propose the promotion of the moment and place your different links in a subtle way.
Thirdly, the navigation must be easy. There is nothing more annoying than not being able to find a product you are looking for. You must pay attention to your menu and its categories. Place each product in the right category to make it easy for your visitors to find what they are looking for. The goal is for your visitor to find the product they are looking for in a few clicks.
Tip
Also remember to check the page load times. Being hosted by Shopify, you should not have any problem unless the weight of your images is too heavy. A long loading time can cause the visitor to leave your store prematurely.
Increase and personalize the contact with your visitors
Each visitor is looking for something specific to meet a particular need.
It is therefore important to know these needs in order to adapt and propose the best products that will allow you to considerably increase your conversion rate.
It’s not about customizing your Shopify store for each visitor, but about better understanding the general needs in order to meet them as best as possible and for the greatest number.
To do this, you can set up short surveys on your site or use email campaigns to collect opinions.
Don’t try to please everyone at the risk of getting lost. Instead, try to adapt to the most recurrent requests.
Optimize your shopping cart page and checkout page to increase your conversion rate
When the visitor gets to this stage, it’s almost a done deal. However, these are pages that should not be neglected because the purchase is not yet validated
Your shopping cart page must be clear and display the advantages and promotions that the future customer will benefit from.
Don’t hesitate to remind them of these promotional advantages by displaying a crossed out price for example.
Tip
The counter under the promotion allows you to encourage the immediate purchase and minimizes the time spent thinking about it between putting it in the shopping cart and making the purchase. Remind the future customer that the offer expires soon and that he has no time to think.
Also, the “payment” button must be clearly visible. It should not compete with other buttons but stand out. If the visitor has to search for this button, he will leave your Shopify site without finalizing his purchase.
You must also specify the delivery options and time. This is important information for each customer who needs to know when and how their product will arrive at their home as accurately as possible. Also indicate the prices on this page (before the payment finalization page) to avoid any unpleasant surprise to the customer and thus avoid the risk of him abandoning his cart.
Finally, the payment finalization page must absolutely inspire confidence in the customer. Indeed, he must enter his credit card number without any doubt about the security of his data.
Customers on the Internet are more and more suspicious because they are better informed of the potential risks of hacking their data.
You must therefore highlight the secure payment with the help of a logo and small padlocks that will inspire confidence. You can also add a small text that reassures by informing that you guarantee a totally secure payment and that there is no risk to give his credit card number.
Optimize and highlight customer reviews to increase your conversion rate on Shopify
Social proof is a powerful conversion lever.
You’ll probably check out other customers’ reviews yourself before you make a purchase. So it’s the same for your visitors.
So to increase your conversion rate, you need to highlight (good) customer reviews to prove the quality of your products. For this, you can use a rating system.
You can also display the comments under the product page. Put forward the most complimentary ones and those that bring a real added value to the product.
If you can, ask your most loyal customers for video testimonials praising the qualities of the product in order to put it on your site. This is an effective way to convince visitors to purchase the product.
he best apps to use on Shopify to increase your conversion rate
In order to help you increase your conversion rate on your Shopify store, there are apps that will come in handy. Here are a few examples.
The Privy app
Privy is an application that will allow you to limit cart abandonment by catching visitors who did not finalize their purchases.
The application will capture the email addresses of these users so that you can use them. You can then send reminder emails to these potential customers. Among other things, the application allows you to send personalized messages to your store visitors.
The Trust Badge Hero application
This application allows you to display the official logos of the different online payment platforms on your page. It aims to generate trust for your visitors who will have less doubts to enter their bank details in order to make their purchases on your store.
The Product Reviews application
This application allows a better display of customer reviews. As we have seen, this generates a climate of trust which is a powerful lever to increase your conversion rate.
